The Litecoin Foundation has entered into a partnership with premier kickboxing league Glory to become the official cryptocurrency for its online merchandise platform and international events. According to the company’s February 26 press release, Glory is now the first professional sports league to integrate Litecoin into the end-to-end fan experience.
As part of the partnership, Litecoin will be accepted as a payment method on the league’s online merchandise platform, GLORYshop.com. The partnership will also allow fans based in the United States and Europe to access exclusive offers, including athlete meet-and-greets, backstage arena tours, limited-edition merchandise and premium in-arena seating, which will only be available for purchase with Litecoin.
Charlie Lee, the founder of the Litecoin Foundation, said the partnership will help both entities drive cryptocurrency adoption.
“GLORY has a growing worldwide fan base that consists in large part of a younger demographic who are early adopters of technology and conduct much of their lives online – from consuming content to purchasing products. As GLORY continues to grow, tapping into their global audience and educating them about Litecoin through real-world use cases can be powerful,” he said in the release.
Marshall Zelaznik, the CEO of Glory, said that he saw a lot of similarities between the two companies, adding that Glory “could not have found a more fitting cryptocurrency partner.”
Litecoin’s partnership with the increasingly popular sports league will help bring much-needed recognition to the company’s coin. The kickboxing league has offices in Los Angeles, Denver, Amsterdam and Singapore, while its media coverage reportedly spans over 200 worldwide territories.